New Marketing Ideas
Here are a couple new marketing ideas:
Hour coupons. This idea is for offline businesses that want to increase the traffic to their web sites. Announce in any other advertising that you'll have an "internet coupon" good for a free drink (or whatever) up for an hour on Friday. It takes about two minutes to change a web page, so it is easy to have it up for just an hour. Meanwhile, visitors will be returning again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.
Word links for sale. You may have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. You could buy a minimum of 100, and the image would link to your site. There have been many copycats so far, but I haven't yet seen anyone selling words. This would be even better for the advertiser, because they could buy the words that are relevant to their product. Of course, a page full of random words isn't pretty, but these things get publicity and traffic for their novelty.
Cereal box advertising. People spend a lot of time staring at cereal boxes. You might get a good rate on advertising on them. There has been some advertising there, of course, but not a box covered in ads yet. Brokering ad space on cereal boxes might be a good business to get into.
For more, see the page on New Marketing and Promotional Ideas.
Hour coupons. This idea is for offline businesses that want to increase the traffic to their web sites. Announce in any other advertising that you'll have an "internet coupon" good for a free drink (or whatever) up for an hour on Friday. It takes about two minutes to change a web page, so it is easy to have it up for just an hour. Meanwhile, visitors will be returning again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.
Word links for sale. You may have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. You could buy a minimum of 100, and the image would link to your site. There have been many copycats so far, but I haven't yet seen anyone selling words. This would be even better for the advertiser, because they could buy the words that are relevant to their product. Of course, a page full of random words isn't pretty, but these things get publicity and traffic for their novelty.
Cereal box advertising. People spend a lot of time staring at cereal boxes. You might get a good rate on advertising on them. There has been some advertising there, of course, but not a box covered in ads yet. Brokering ad space on cereal boxes might be a good business to get into.
For more, see the page on New Marketing and Promotional Ideas.
posted by Steve Gillman at 7:24 PM
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